Recording artists are interesting people. They’re creative, innovative, passionate, and sensitive. They create music that speaks to not only themselves, but those who listen to their songs.
But, aside from their music, what makes a recording artist different from another? Why might one person prefer Justin Bieber while another may prefer Austin Mahone? Their music is similar in genre and sound, so what exactly is it that makes a certain artist stand out amongst the rest?
Well, it’s their look. Their values. What they stand for. What they represent. The way they conduct themselves.
Ultimately, it’s their brand.
While this may seem like common sense to most, you’d be surprised how often aspiring recording artists overlook this crucial part of their musical journey and marketing strategy.
There are so many artists out there who are creating amazing music. But, sadly, their content rarely gets heard. This is the result of not having a strategic marketing plan.
It’s important to note that you cannot have a strategic marketing plan without knowing your brand first. The marketing strategy must be built around an artist’s brand and the music must complement this overall persona.
When writing, recording, and releasing new music, always establish your brand first and stay true to that image.
An artist will only see success when their music and brand work seamlessly together.